A small group of friends and I went to the Joshua Tree desert with the intention of exploring the area photographically. We were a costume designer, hair stylist, make up artist, photographer, filmmaker and two models. We stayed together in an artist's house where we also worked for the duration of the project.
The Primer takes its name from a book used to help children start reading. It was my reintroduction to the tactile work of filmmaking after a two year hiatus in which a feature I had developed was pursued. After the agencies, producers, casting people and lawyers had taken their cut and had a million meetings, the feature film fell through in the end when an investor backed out. I realized that I hadn't made a piece of narrative storytelling in a long time. I had to re-learn how. Thus The Primer. An experiment to make one short film every week for a month. Each short has its own unique story of production at breakneck speeds.
My first love is working with actors and crew to create stories on film. I learned on 16mm but I love the digital revolution because its making it much easier to strip away the technical necessities to find the human story within the movie.
Some time ago, I got roped into this tawdry world of making low budget music videos. All of the videos here were either shot, produced or edited by me - sometimes a combination of all three. I think they are fascinating because of their short form and essentially disposable nature.
Fashion provides for me even more creative freedom than music videos. Because the video itself (and the clothing/models/accessories in it) is the medium there is no need for narrative justification of any kind. We get to just play with photography and sometimes create the thread of a story.
In 2010 I was a permalance shooter/producer at LXTV - a local production company under the NBC Universal banner based out of 30 Rockefeller Center in midtown Manhattan. My supervisor handed me the challenge of handling physical production on a series of integrated :60 commercials for air on the NBC Owned & Operated stations. The project was to create 108 spots in 8 months detailing the outreach work that winners of grants from Pepsi were doing in their communities. The work took us all over the US and I utilized a lot of crews remotely to get this done. At the end of the day, we made it on time and under budget although those 8 months are kind of a blur for me. I still like to watch these spots - I'm really happy with the work we did.